How Gap Fell Victim to the New Polarized Fashion Environment.
“When Gap announced yesterday that it would close a quarter of its North American stores, as well as some European branches, it was just the latest round of bad news for the fashion industry. Last week, J.Crew responded to sagging sales by subbing in Somsack Sikhounmuong — the designer of its other, lower-priced brand, Madewell — for women’s design head Tom Mora. And over the past year, chains like Piperlime,C. Wonder, and Kate Spade Saturday bit the dust; independent labels, notably Band of Outsiders,Reed Krakoff, and Honor shuttered; and mall standbys such as Abercrombie and Fitch and American Eagle Outfitters struggled. All of these brands’ problems are varied, of course, but their failure does have one common denominator, and that’s the extremely polarized state of the fashion industry now.” Read the full story at → NY CUT
Gap inc is going to start closing stores in a effort to downsize. The store is looking to focus on it’s international exposure. The goal is to cut out 700 stores across the U.S. by the end of 2013. (laTimes)
Diane Von Furstenberg has been recruited to help save baby and kids clothes as the Gap brand tries to come back from it’s bad sales. The collection will be ready in March of 2012 and will be carried amongst gap stores in 30 countries and available online to 75 countries.
For more details on the collaboration check out all the details below.
Looks like Gap has made a huge strategic move and pulled Patrick Robinson the brand’s creative director from the line. Pam Wallack the head of Gap Global Creative Center in New York stated that “After spending the last three months in New York with the Creative team, I’ve made the decision to make a change within our Gap Adult Design Team.”
To read more details about the break up between Patrick Robinson and Gap click on FT.COM.